Swedish clothing company H&M was one of the first contemporary stores to work with with high-end fashion designers.  There have been seven collaborations thus far with the likes of Karl Lagerfeld, Stella McCartney and the Jimmy Choo label. 

Sonia Rykiel’s lingerie collaboration with H&M was a huge success and her knitwear collection will be hitting 200 H&M stores today.  The collection is full of bright colors and has a fun Parisian flair.

Check out her collection at www.hm.com